Balsam Hill Spring Campaign

Balsam Hill, celebrated for its premium artificial Christmas trees, sought to diversify its offerings with a new line of faux florals. The campaign's launch coincided with the Covid-19 pandemic when people were largely confined to their homes. This timing presented a unique opportunity to showcase Balsam Hill's lifelike flowers as a way to enliven indoor spaces. By featuring these faux florals throughout various rooms, the campaign aimed to add vibrant colors and cheer to customers' daily lives while introducing Balsam Hill's new product range.