Balsam Hill Holiday Campaign Creative Direction
MY ROLE
Associate Creative Director, Art Director, Brand Expression
SCOPE
Photo + Video Visual Narrative, Photo + Video Art Direction and Campaign Design Direction for all Global Markets, Cross-functional Collaboration, Marketing Design Asset Planning, Homepage Graphics + Videos, Performance Marketing Ads, Emails, Social Media Graphics + Videos, Catalog Spreads, Creative Project Management + Team Management
BACKGROUND
Given the uncertainties surrounding how the pandemic might impact this year's holiday festivities, this campaign revolved around commemorating the season regardless of the scale of gatherings. Our team collaborated with cross-functional partners to create seasonal campaigns, content calendars, and creative assets that help customers envision the beauty our products in their homes and lives. From concept to photo/video art direction to style guide, I guided the team in executing final deliverables.
