Balsam Hill Photography
Background
Each year in close collaboration with Merchants, CRM team, Social Media team, Performance Marketing team, and Online Merchandising team, a library of images for all creative touchpoints is planned and executed by the Balsam Hill in-house media and design team. From seasonal campaigns to new product launches to photos and videos for product pages, the design team is immersed in the creative journey spanning concept ideation, mood board curation, shot conceptualization, shot list refinement, location scouting, wardrobe and talent selection, stylist coordination, and on-set shot direction.
My Role
Associate Creative Director and Art Director, Brand Expression
