Thos. Baker Catalogs

Background

Acquired in 2019, Thos. Baker, a luxury outdoor furniture brand, sells exclusively online and through direct mail catalogs. In an economical approach to rejuvenate the current catalogs, we captured fresh photographs for covers and spreads that featured the latest product lines. These new visuals were seamlessly incorporated into the existing collection of spring and summer catalogs. Additionally, the imagery captured during this photoshoot was seamlessly integrated across various platforms, including the homepage, emails, and display banners.

My Role

Art Director, Photo

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Creating a fresh visual identity for munchgear

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Bringing Balsam Hill’s creative vision to life through expert photo art direction