Make It Better Agents Annual Event Branding

Industry

Non-profit

Client

Make It Better Agents

Role

Art Director / Brand Designer

Responsibilities

Event Identity / Editorial Design / Visual Systems / Template Creation / Production Coordination

Main Project Image
Main Project Image
Main Project Image

Challenge

MIB Agents hosts an annual osteosarcoma conference that unites clinicians, researchers, patients, survivors, and families. Each year, the organization needed a fresh visual identity that balanced professionalism with an uplifting, hopeful tone rooted in community. The challenge was to deliver branding that could scale seamlessly across print, digital, and live experiences—while providing internal teams with practical, repeatable assets. Every conference required entirely new key art, collateral, and digital designs that not only reflected resilience and optimism, but also resonated authentically with diverse audiences ranging from scientists to families.

My Role and Contribution

For three consecutive years, I led creative development and execution for the conference brand identity. I designed annual key art, developed a 60+ page conference program each year, and delivered the full suite of event materials and toolkits across print and digital design.

Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

My Process

Set the Vision

  • Aligned with organizers on theme, tone, logistics, and primary audiences

  • Translated event goals into a visual direction rooted in optimism and connection

  • Assessed print and digital needs up front to plan deliverables

Shape the Story

  • Designed thematic visual concepts rooted in hope and strength

  • Built visual systems adaptable across platforms and formats

  • Developed supporting styles for typography, color, illustrations, and iconography

Bring It to Life

  • Designed master key art and applied it across print and digital assets

  • Built out 60+ page program guides with clear hierarchy and readability

  • Provided branded toolkit and templates for self-service execution of social media posts, slide decks, posters, badges, table tents

Set the Vision

  • Aligned with organizers on theme, tone, logistics, and primary audiences

  • Translated event goals into a visual direction rooted in optimism and connection

  • Assessed print and digital needs up front to plan deliverables

Shape the Story

  • Designed thematic visual concepts rooted in hope and strength

  • Built visual systems adaptable across platforms and formats

  • Developed supporting styles for typography, color, illustrations, and iconography

Bring It to Life

  • Designed master key art and applied it across print and digital assets

  • Built out 60+ page program guides with clear hierarchy and readability

  • Provided branded toolkit and templates for self-service execution of social media posts, slide decks, posters, badges, table tents

Set the Vision

  • Aligned with organizers on theme, tone, logistics, and primary audiences

  • Translated event goals into a visual direction rooted in optimism and connection

  • Assessed print and digital needs up front to plan deliverables

Shape the Story

  • Designed thematic visual concepts rooted in hope and strength

  • Built visual systems adaptable across platforms and formats

  • Developed supporting styles for typography, color, illustrations, and iconography

Bring It to Life

  • Designed master key art and applied it across print and digital assets

  • Built out 60+ page program guides with clear hierarchy and readability

  • Provided branded toolkit and templates for self-service execution of social media posts, slide decks, posters, badges, table tents

Impact & Outcomes

3 consecutive years
of conference branding and creative leadership

60+ page program guides
designed annually to support attendees and speakers

Fully branded event ecosystem
spanning print, digital, and social touchpoints

40+ templates
streamlining internal production and consistency

3 consecutive years
of conference branding and creative leadership

60+ page program guides
designed annually to support attendees and speakers

Fully branded event ecosystem
spanning print, digital, and social touchpoints

40+ templates
streamlining internal production and consistency

3 consecutive years
of conference branding and creative leadership

60+ page program guides
designed annually to support attendees and speakers

Fully branded event ecosystem
spanning print, digital, and social touchpoints

40+ templates
streamlining internal production and consistency

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