Battle Osteosarcoma Marketing Collateral

Industry

Non-profit

Client

Battle Osteosarcoma

Role

Brand & Event Designer

Responsibilities

Visual Identity/Event Branding /Web Design/Print & Digital Collateral/Squarespace Implementation

The Challenge

Battle Osteosarcoma needed a cohesive visual identity for multiple fundraising events and a website, but had no formal brand guidelines. Their requirements included incorporating the color yellow, a heart motif, and photos of three children whose memory inspired the organization. Deliverables had to resonate emotionally with donors while being practical for non-technical staff, and timelines were tight—especially for the website launch before the benefit concert announcement.

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
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Large Project Gallery Image #2
Large Project Gallery Image #2

My Role & Impact

Over multiple years, I helped Battle Osteosarcoma establish a consistent and emotionally resonant visual identity across events and digital touchpoints. I translated limited brand parameters into cohesive design systems that were easy for internal teams to manage, ensuring both storytelling and functionality.

Large Project Gallery Image #4
Large Project Gallery Image #4
Large Project Gallery Image #4

My Process

Set the Vision

  • Gathered requirements from the team and reviewed prior impact reports

  • Clarified the brand parameters (yellow, heart, children’s imagery) and emotional tone

  • Defined goals for events, collateral, and website functionality

Shape the Story

  • Developed moodboards and visual directions for events and web design

  • Created concepts for event collateral and web layout

  • Presented options for feedback and refined based on client input

Bring It to Life

  • Designed and delivered all event collateral for multiple fundraising initiatives

  • Built the Squarespace website from blank canvas to launch, including about, impact, events, support, and inspiration sections

  • Applied visual system consistently across print and digital channels

  • Coordinated with stakeholders to ensure accurate imagery, messaging, and brand application

Set the Vision

  • Gathered requirements from the team and reviewed prior impact reports

  • Clarified the brand parameters (yellow, heart, children’s imagery) and emotional tone

  • Defined goals for events, collateral, and website functionality

Shape the Story

  • Developed moodboards and visual directions for events and web design

  • Created concepts for event collateral and web layout

  • Presented options for feedback and refined based on client input

Bring It to Life

  • Designed and delivered all event collateral for multiple fundraising initiatives

  • Built the Squarespace website from blank canvas to launch, including about, impact, events, support, and inspiration sections

  • Applied visual system consistently across print and digital channels

  • Coordinated with stakeholders to ensure accurate imagery, messaging, and brand application

Set the Vision

  • Gathered requirements from the team and reviewed prior impact reports

  • Clarified the brand parameters (yellow, heart, children’s imagery) and emotional tone

  • Defined goals for events, collateral, and website functionality

Shape the Story

  • Developed moodboards and visual directions for events and web design

  • Created concepts for event collateral and web layout

  • Presented options for feedback and refined based on client input

Bring It to Life

  • Designed and delivered all event collateral for multiple fundraising initiatives

  • Built the Squarespace website from blank canvas to launch, including about, impact, events, support, and inspiration sections

  • Applied visual system consistently across print and digital channels

  • Coordinated with stakeholders to ensure accurate imagery, messaging, and brand application

Key Contributions

  • Designed multi-channel event assets including save-the-dates, invites, landing pages, posters, tabletop cards, pledge cards, and takeaway cards

  • Created event branding for a benefit concert, including sponsorship fliers, landing page assets, step-and-repeat wall, barrel wraps, and ice cream packaging stickers

  • Designed and implemented a Squarespace website with multiple sections and subpages, allowing non-technical team members to update content independently

  • Delivered all website and collateral designs under an accelerated two-and-a-half-week timeline for launch

  • Established a flexible visual system that could be applied to future campaigns, events, and communications

  • Designed multi-channel event assets including save-the-dates, invites, landing pages, posters, tabletop cards, pledge cards, and takeaway cards

  • Created event branding for a benefit concert, including sponsorship fliers, landing page assets, step-and-repeat wall, barrel wraps, and ice cream packaging stickers

  • Designed and implemented a Squarespace website with multiple sections and subpages, allowing non-technical team members to update content independently

  • Delivered all website and collateral designs under an accelerated two-and-a-half-week timeline for launch

  • Established a flexible visual system that could be applied to future campaigns, events, and communications

  • Designed multi-channel event assets including save-the-dates, invites, landing pages, posters, tabletop cards, pledge cards, and takeaway cards

  • Created event branding for a benefit concert, including sponsorship fliers, landing page assets, step-and-repeat wall, barrel wraps, and ice cream packaging stickers

  • Designed and implemented a Squarespace website with multiple sections and subpages, allowing non-technical team members to update content independently

  • Delivered all website and collateral designs under an accelerated two-and-a-half-week timeline for launch

  • Established a flexible visual system that could be applied to future campaigns, events, and communications

‹ Event Branding