Treetopia Rebrand Art Direction
MY ROLE
Art Director
SCOPE
Logo Design, Art Direction for Brand Guidelines, Seasonal Campaigns, Email Designs, Performance Mareketing Ads, Web User Interface Graphics
BACKGROUND
Treetopia, an unconventional purveyor of artificial Christmas trees, specializes in vibrant and diverse tree designs that deviate from the traditional green Christmas trees commonly available in the market. Given Treetopia's extensive spectrum of colors, this new brand identity aims to ignite a sense of enjoyment in customers while commemorating not just the festive season, but also their personal expression. Collaborating closely with the team, we refined the initial logo design and guided the development and implementation of the brand expression.
