Visual Narrative + Product Photo Art Direction
MY ROLE
Associate Creative Director and Art Director, Brand Expression
SCOPE
Art Direction (Location, Set Design, Styling, Casting, Wardrobe, and Props), Visual Narrative, Shot List, Production Optimization, and Post-production Direction
BACKGROUND
This collection showcases the diverse range of visual narratives I’ve crafted for seasonal campaigns, catalogs, and product photography for online store. Each image is the result of a meticulous creative process, from ideation to execution. I led the creative direction, curating mood boards, conceptualizing shots, and crafting visual stories that resonate with each brand’s identity.
I collaborated closely with the team, ensuring every detail was considered, from location scouting and wardrobe selections to casting the right talent. On set, I guided the stylist and provided clear direction on shot composition, lighting, and overall aesthetic. The goal was always to create a seamless visual experience that captures both the essence of the product and the emotion behind the story.
